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MAISON KITSUNÉ CAMPAIGN FALL-WINTER 2025

AN UPTOWN CITY FOX

For Fall/Winter ’25, Maison Kitsuné explores its beginnings on Palais-Royal, the site of its first café, where the city’s past meets its present, tradition meets modern art, and Parisian sophistication is laced with a dash of irreverence. In its silhouettes the collection takes its cue from the collision of modern French elegance and preppy style. Photographed by Oliver Hadlee Pearch in Maison Kitsuné neighborhood of Jardin des Tuileries.

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This season the Maison weaves its reputation and respect for Parisian elegance with a collegiate or uptown wardrobe, the crisp shapes that epitomise the smart city dresser. Imagine Kitsuné’s namesake fox, ever inventive and well-groomed, leaving their downtown music and café scene to explore new, preppier, horizons uptown.

NEW COLLECTION

Kitsuné’s friends spread from Paris, where the atelier is, to Japan, where the Maison draws much of its design inspiration, and as such you can find Japanese values embedded throughout the fabrics and details. The heart of the collection is the outerwear necessary for navigating the urban landscape, with a lightness of fabrics that comes from Kitsuné’s fans being spread across the world, where winter has many definitions.

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